In the essay Thick Description: Toward an Interpretive
Theory of Culture, Clifford Geertz quotes Susanne Langer… “certain ideas burst
upon the intellectual landscape with a tremendous force, they resolve so many
fundamental problems at once that they seem also to promise that they will
resolve all fundamental problems, clarify all obscure issues…” Soon however,
“expectations are brought more into balance with actual uses”; the ‘grande
idée’ “no longer has the grandiose, all-promising scope, the infinite
versatility of apparent application, it once had”. The anthropologists of
course are talking about major intellectual breakthroughs like “second law of
thermodynamics, the principle of natural selection, or the organization of
means of production”. But gone are the eras of polymaths, of decades of
research that went into proving that the world is round. Today, the ‘grand
idée’ makes and breaks everyday and is more popularly called #trends.
Concepts such as #trends and viral were originally imports
from advertising and marketing jargons but nowhere have they seen the vitality like
in today’s Indian politics, and journalism. One
reason for the delayed but essential liberal-progressive adoption of digital
marketing techniques for political agenda could be attributed to the unexpected
‘advertising-campaign’ that resulted in Modi’s win in 2014.
Nevertheless, in post-Modi India, the great battle fought between
the left and the right has only resulted in more Facebook and Insta profiles
and more Whatsapp groups and forwards.
And… #trends!
Recently, we had #farmersmarch, before that it was #sabarimala,
and of course #urbannaxal. There are many more. There are world #trends, India
#trends, regional/local trends and then of course #trends within specific
interest groups like #deepveer or #jatreservation. Sometimes there are words
that trend (like woke), sometimes it is song that trends (Kolaveri). Every
time, the trend holds within itself the grande idée that promises a revolution teetering
on the edge. But the day is done; the #trend is replaced by another #trend. You
are still on Facebook.
Revolution,
and nothing short of it. Porn,
is still the most searched content online. That’s how it has stayed, from the
beginning. When Cyber Cafes charged over Rs. 50 an hour for a dial up internet
service. There is something seductive about technology. Because most of it is
secretive, hidden. Like space travel. Today, the 1.5 GB data access per day is
Modi-Ambani’s greatest gift to the youth of India. Today we are witnessing
unemployment among youth at the highest in last 20 years. Three young
people from a Scheduled Tribe jumped in front a moving train in Rajasthan
depressed over unemployment in November.
Every year, just before the wedding season, some
or the other celebrity brand endorsers get married to each other. Like setting
the stage before rest of the country erupts in a joyous, teary eyed
hetero-patriarchal pride. The social media outburst not only helps maintain the
balance between tradition and consumerism but also helps hide nightmares like
that of Nalgonda’s Pranay.
This is where social media and journalism merge and it is
impossible to tell between NEWS and PROPAGANDA.
FAKE NEWS, you can still discern, but our dominant culture
is defined not by what is reported
but rather what is shared.
And who shares it.
Let me share
something(s) with you.
That’s the price a journalist paid for attempting to reveal
what is otherwise ‘invisible’ in the media conundrum. Harassment of journalists
is nothing new in democracy. Honest political reportage is almost radical
activism in a climate of concocted and biased news reports. The murders of
Shujaat Bukhari (Editor of Rising Kashmir) and Gauri Lankesh (Editor of Lankesh
Patrike), Daphne Caruana Galizia, the journalist who was behind the Panama
expose (many Indians like Amitabh Bachhan featured in the black money leaks)
and Jamal Ahmad Khashoggi (Editor of Saudi Arabian Al-Arab News Channel) were
condemned by progressive citizens across the world as ‘murder of democracy’.
Journalists who still live to tell the tale
struggle against extreme ‘censorship’ and monitoring by media houses themselves
for reporting the truth about powerful politicians, businessowners or government
officials. Media houses themselves are financed or owned by big corporations
ensuring that journalists cannot function independently. There have been too
many corporate takeovers, too
many editorial resignations, for
Indian media to recover its independent voice immediately. Some journalists lost
only their job while other media houses who continued reporting unlawful
activities were slapped with huge defamation cases against them by big corporates.
Power is impunity.
Indian journalism was rocked by #metoo allegations against
prominent journalists and editors like MJ Akbar, Vinod Dua, Debdutt Ghoshthakur
in 2018. Defamation cases against survivors followed.
The biggest cover-up still remains in the endless chains of
murders from Sohrabuddin to Justice Loya.
No one has a count of the number of deaths in the wake of
Vyapam scam.
Ram Chandar Chhatrapati was the editor of local newspaper
Poora Sach (Complete Truth) who first exposed godman Ram Rahim’s rape crimes
and died of 5 bullet wounds in 2002.
Regional news have their own flavor. Nothing beats the
inimitable style in which journalists report in their local language. Issues
reported are often of some immediate context to readers. Power cuts, chain
snatching gangs, corruption expose in the building of a road, sex scandals
involving local politicians, sex rackets busted in neighbourhood, that’s the desi viral in hinterland India.
It is impossible to tell how much of national or
international news trickles down to those pages. As a child I remember the
tragic death of astronaut Kalpana Chawla and continuous Kargil War articles
that shaped much of our imagination. There is no estimation possible of the
amount of regional news that makes it to national news as well. While the
Kathua rape case from Jammu received much attention from national media and
social media, the outrage over Unnao rape case from Uttar Pradesh slowly
withered away.
Hindi,
on the other hand, serves both as a builder of pan-north-Indian national
opinion as well as a language of north Indian regional masses. Accordingly, the
writing styles in Hindi media undergo rapid experimentation. If you are a Hindi
reader of both regional and (inter)national sensibilities you cannot help but notice
how even BBC Hindi reports news in a melodramatic voice imitating the regional
voices.
Magazines like Samkalin Teesri Duniya (Contemporary Third
World), online news portals like MediaVigil and Bhadas have also contributed to
a lot of national Hindi political news reporting and enjoy a wide reach among politically
aware readers. Due to shortage of funds or crackdowns by state machinery for
reporting the truth, many such independent or people-backed initiatives have
died down.
It doesn’t make any difference now. News, politics, social
media and standup comedy have all become one, merged into one other. There was
a time I was presenting shows in All India Radio and we used to be given 5
headlines of news to be read out between the shows. I worked there for a month
in 2008. After 2014, AIR started hosting Prime Minister Narendra Modi’s Mann ki Baat show. AIR also appeared in
audio based social media networks like SoundCloud. Sometimes I feel with all
this technological progress modern human race has made, where it hid traces of
fascism within it?
Today, it is important to be on social media, to observe who
is sharing what, what is published by whom, and before believing in anything,
one has to cross check, before acting, even our outrage can wait.
Back in the days when I worked in advertising, creative
copywriters were paid to think of ideas that could be made viral for brands
online. One thought of ridiculous videos, often bordering on shock or crass
humour to make content saleable. I often thought in quiet time that
advertisements itself are the most widespread virus that have infected the once
Open Source internet. In journalism, a story may need planning for months. It
might involve identifying leads, negotiating with parties involved in the
issue, travelling, often escaping the notice of anyone who does not want a
particular story to come out. Journalism involves coming back to the desk, and
then endlessly fretting over your report, negotiating again for the balance of
truth and pragmatism in a mass publication. Journalism, unlike social media is
not just opinion.
P.S. This thing of
social media, is just the feeling to run away from everything, you are just
surfing on and on, maintaining a link with others yet trying to find an escape
from it, like opening up multiple tabs, scrolling, but it is not very easy to
find that escape, everything you do, you are being tracked and that feeling of
being followed, being stalked stays with you. That is why SEARCH is such an
important word. We/you/I are constantly in search of something.
these networks have
snatched away our communities from us
think of a spider web
but instead of
looking at what it connects look at what it separates
look at each end of
the network
you will find an
isolated individual.
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